Coca-cola marketing

Introduction Coca-Cola was invented in 1886 by pharmacist John Styth Pemberton in Atlanta, Georgia and is now the most recognised trademark in the world, with 94% recognition. The company uses three main principles in its marketing strategy. These are acceptability, affordability and availability. The Coca-Cola Company exists to benefit and refresh everyone who is touched by our business. The Coca-Cola Company is the world's biggest drinks company, controlling more than half the global market in carbonated soft drinks as well as a substantial chunk of the non-carbonated segment. The 'Coca-Cola' brand has been adopted the strategy of global marketing. It permits them to Marketing Communications Advertising has different purposes therefore it utilizes different media their business on a global scale while at the same time maintain a national approach. Due to the importance of the relationship between the service provider and consumer, quality customer service is increasingly being viewed as a key subset of service marketing. Coca-cola is number one and because consumers always want to be on the winning side they will purchase the product, the coca cola may state that their drinks are refreshing and an individual will gain essential nutrients Because of successful and efficient marketing research Coca-cola was able to produce globally in different regions of the world. The prospect exists to sell 'Coca-Cola' world wide, because 'Coca-Cola' is a product which can be used by everyone irrespective of age and the availability of new soft drink ingredients enables Coca-Cola to introduce new variety of its products to its existing consumers all over the world. The Company also sells almost 500 other beverage brands ranging from variants like Diet Coke and sister products such as Fanta and Sprite to a vast range of carbonated and Initially, Coca-Cola imported its products and was only allowed to sell them to foreigners at specially designated retail outlets, such as hotels and Friendship Stores.

Co ca-Cola sells its internationally known drinks in China: Coca-Cola, Fanta, and Sprite
To maintain control over the ingredients and formulas of its drinks, Coca-Cola produces the concentrates for The Mission Statement of the Coca Cola Company Our mission statement is to maximize shareowner value over time. In order to achieve this mission, we must create value for all the constraints we serve, including our consumers, our customers, our bottlers, and our communities. Ultimately, our success in achieving our mission depends on our ability to satisfy more of their beverage consumption demands and our ability to add value for customers.

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